Foundational Heritage / Classic
Minimalism
A design philosophy centered on simplicity and the removal of unnecessary elements.
Foundational Heritage / Classic
Flat Design
Focuses on minimalist use of simple elements, typography, and flat colors.
Minimal shadows, no skeuomorphism
Emphasis on clarity and usability
Clear semantic icons/components
Website Examples
Foundational Heritage / Classic
Material Design
Google's design language that combines classic design with innovation and technology.
Clear cards and elevation levels
Consistent components and motion
Design system oriented
Website Examples
Structural Layout Heritage / Classic
Grid-based Layout
A structured approach to layout using horizontal and vertical lines to organize content.
Strict alignment, consistent rhythm
Modular blocks for scalability
Often paired with strong typography
Website Examples
Structural Layout Pulse / Trends
Bento Grid
A trendy layout organizing content into various sized rectangular boxes, popularized by Apple.
Multiple 'boxy' sections grid
Information density with order
Common in product/feature overviews
Website Examples
Structural Layout Pulse / Trends
Modern B2B SaaS Template
The standard marketing site layout for modern SaaS products, emphasizing clarity and trust.
Typographism Heritage / Classic
Swiss Style
Also known as International Typographic Style, it emphasizes cleanliness, readability, and objectivity.
Strong grid, strict alignment
Sans-serif typography first
Strong negative space and order
Website Examples
Typographism Heritage / Classic
Editorial
Borrowing from magazine and newspaper layouts to create a rich, content-driven experience.
Multi-column structures
Strong heading hierarchy
Great for long-form content
Website Examples
Typographism Heritage / Classic
Bold Typography
A style where oversized, expressive typography becomes the primary visual element.
Typography is the hero
Massive scale contrast
Paired with minimal imagery
Website Examples
Visual Storytelling Heritage / Classic
Custom Illustration
Using unique, brand-specific illustrations to convey personality and complex ideas.
Consistent brand illustrations
Reduces corporate stiffness
Common in SaaS/Education/Startups
Website Examples
Visual Storytelling Heritage / Classic
Hand-drawn / Sketch
An organic, human-centric aesthetic using sketches and hand-drawn elements.
Irregular lines, intentionally unpolished
Emotional and approachable
Storytelling and creative brands
Website Examples
Visual Storytelling Heritage / Classic
Isometric Illustration
Representing 3D objects in 2D using isometric projection for a clear, structural look.
30°/45° isometric perspective
Organized spatial structure
Good for explaining technical features
Website Examples
Material & Depth Pulse / Trends
Neumorphism
A soft, extruded UI style using highlights and shadows to create depth in a single-color background.
Soft shadows, monochromatic depth
Elements look extruded/pressed
Requires high contrast awareness
Website Examples
Material & Depth Pulse / Trends
Claymorphism
A 3D aesthetic featuring soft, rounded, clay-like shapes with gentle internal and external shadows.
Inflated 3D 'clay' look
Soft gradients and rounded shadows
Playful, friendly aesthetic
Website Examples
Material & Depth Pulse / Trends
Glassmorphism
An interface style emphasizing transparency and background blurring to simulate frosted glass.
Translucent cards + blur effects
Layered depth, modern tech feel
Common in dashboards/landing pages
Website Examples
Material & Depth Pulse / Trends
3D Web / WebGL
Interactive 3D environments rendered in the browser using WebGL for immersive experiences.
Real-time 3D interaction
Mouse/Scroll driven camera
High performance requirements
Website Examples
Motion Experience Pulse / Trends
Scroll-based Storytelling
A narrative technique that reveals a story or transitions scenes based on the user's scroll progress.
Scroll-triggered animations
One scene per section
Brand storytelling focused
Website Examples
Motion Experience Heritage / Classic
Parallax Scrolling
Creating an illusion of depth by moving foreground and background layers at different speeds.
Foreground/background speed difference
Creates depth and immersion
Visual storytelling
Website Examples
Motion Experience Pulse / Trends
Data-art
Using interactive visualizations and motion to transform raw data into engaging, understandable stories.
Charts and interactions as hero
Data structure as story
Media/Research/Brand content
Website Examples
Experimental Style Heritage / Classic
Brutalism
Characterized by a raw, unpolished look that often breaks conventional design rules for a bold, honest aesthetic.
Raw, unpolished, anti-aesthetic
High contrast, utilitarian
Artistic or rebellious attitude
Website Examples
Experimental Style Pulse / Trends
Minimal Brutalism
A refined version of brutalism that combines raw elements with minimalist structure and improved usability.
Restrained layout with raw edge
High contrast borders/lines
Attitude of brutalism, usability of minimalism
Website Examples
Experimental Style Pulse / Trends
Anti-Design
A provocative style that deliberately ignores traditional design principles to create unconventional and memorable visuals.
Intentionally breaks rules
High noise, chaotic elements
Designed to be memorable
Website Examples
Experimental Style Pulse / Trends
Neo-Brutalism
A modern evolution of brutalism featuring bold colors, thick borders, and distinct shapes for a playful yet functional UI.
Thick borders, boxy layout
High saturation + deep shadows
Brutalism meeting modern usability
Website Examples
Experimental Style Pulse / Trends
Maximalism
An aesthetic of excess that embraces complexity, vibrant colors, and a 'more is more' philosophy.
Dense elements, high stimulation
Patterns, colors, media overload
Events/Art/Music
Website Examples
Experimental Style Pulse / Trends
Terminal Aesthetic
Inspired by command-line interfaces, featuring monospace fonts and a raw, technical atmosphere.
Monospace font, black bg, prompt
Keyboard-centric interaction
Developer portfolios
Website Examples
Nostalgic Vibes Heritage / Classic
Retro / Vintage
Evoking nostalgia through elements from past decades, such as specific color palettes and textures.
Period-specific typography/colors
Print textures and grain
Nostalgia over efficiency
Website Examples
Nostalgic Vibes Heritage / Classic
Grunge
A defiant aesthetic featuring distressed textures, irregular layouts, and a raw, alternative vibe.
Distressed textures, dirty look
Irregular edges, collage style
Subculture/Music aesthetic
Website Examples
Nostalgic Vibes Pulse / Trends
Y2K
Celebrating the low-fidelity digital aesthetic of the late 90s and early 2000s with bright colors and chrome effects.
Metallic/Bubble fonts, bright gradients
Lo-fi navigation, decoration
Retro-futuristic 2000s vibes
Website Examples
Aesthetic Imagery Pulse / Trends
Vaporwave
A micro-genre of electronic music and a visual style characterized by 80s/90s nostalgia and digital art.
Neon purple/pink, glitch art
Retro-digital elements
Surreal/Dreamy aesthetic
Website Examples
Aesthetic Imagery Pulse / Trends
Memphis Design
A playful style from the 80s featuring bold geometric shapes, clashing colors, and energetic patterns.
High saturation + Geometric shapes
High pattern density
Playful and anti-order
Website Examples
Aesthetic Imagery Heritage / Classic
Bauhaus-inspired
Minimalist design following the 'form follows function' principle, using basic geometric shapes and primary colors.
Basic shapes (Circle/Square/Triangle)
Primary colors, high contrast
Form follows function
Website Examples
Cutting-edge Trends Pulse / Trends
Dark Mode-first
Designing with dark color schemes as the primary foundation for a sleek, modern, and high-contrast look.
Dark background as default base
Neon accents/High contrast
Reduces eye strain, premium feel
Website Examples
Cutting-edge Trends Pulse / Trends
Aurora Gradients
Utilizing soft, flowing mesh gradients to create an ethereal and modern atmosphere.
Soft, blending mesh gradients
Ethereal, modern tech feel
Subtle background movement
Website Examples
Cutting-edge Trends Pulse / Trends
Accessibility-first
Prioritizing inclusive design principles to ensure a seamless experience for all users, including those with disabilities.
High readability and contrast
Keyboard navigable
Semantic forms and feedback
Website Examples
Nostalgic Vibes Heritage / Classic
Skeuomorphism
A design principle where digital elements mimic real-world objects in appearance and function.
Real-world textures (wood, leather)
Mimics physical objects
Retro (early iOS era)
Website Examples
Cutting-edge Trends Pulse / Trends
AI-assisted Design
Leveraging artificial intelligence to accelerate and inspire the design and development process.
Prompt-generated layouts
Rapid visual variations
Workflow trend affecting style
Website Examples
Aesthetic Imagery Pulse / Trends
Cyberpunk
A high-tech, dystopian aesthetic defined by neon colors, futuristic interfaces, and a hacker-inspired vibe.
High tech, neon, hacker vibes
High information density
Glitch art + Futuristic cityscape
Website Examples
Aesthetic Imagery Pulse / Trends
Glitch
Embracing digital errors and noise as an artistic expression to create a high-energy, technical aesthetic.
Digital noise/artifacts
Image displacement/RGB split
Unsettling, dynamic, tech-heavy
Website Examples
Aesthetic Imagery Pulse / Trends
Cottagecore
An aesthetic that romanticizes country life, featuring soft colors, floral patterns, and a cozy, organic feel.
Soft pastels, hand-drawn flora
Natural textures (paper, fabric)
Cozy, slow-living atmosphere
Website Examples
Aesthetic Imagery Pulse / Trends
Dark Academia
An aesthetic centered on higher education, writing, and classical literature, often using dark, academic visual cues.
Dark browns, greens, beige
Serif typography, literary vibe
Paper textures, ink aesthetics
Website Examples
Visual Storytelling Pulse / Trends
Corporate Memphis
A flat, joyful illustration style characterized by characters with long limbs and vibrant colors, commonly used by big tech companies.
Flat vector, exaggerated proportions
Vibrant colors, joyful vibe
Big Tech standard (FB/Google)
Website Examples
Nostalgic Vibes Heritage / Classic
Web 2.0 Glossy
The iconic glossy, glass-like aesthetic of the mid-2000s internet, featuring gradients and reflections.
Glossy buttons, reflections
Strong gradients, rounded corners
Early social web (2005-2010)
Website Examples
Aesthetic Imagery Pulse / Trends
Holographic
A shimmering, iridescent aesthetic that mimics the look of holographic foil and prismatic light.
Iridescent, color-shifting
Silver/Pastel metallic sheen
Futuristic dreamy vibe
Website Examples
Motion Experience Pulse / Trends
Kinetic Typography
An animation technique that brings typography to life through motion, distortion, and interactive effects.
Type is the main visual/motion
Marquees, distortion, cursor-follow
High impact, manifesto-style
Website Examples